TAKING THE ROAD BY STORM and providing a personal lending solution to our powersports dealers

ThunderRoad Financial is here to help our customers and fellow riders during this trying time. We understand that our riders might be in need of assistance, and we are here to help. If you are currently experiencing financial hardship due to the COVID-19 outbreak, please contact us at (775) 332-1965 or email us at info@thunderroadfinancial.com. Please understand due to the five-star service that we strive to provide, there could be a slight delay in responses due to increased call volumes. We appreciate your patience and hope everyone is doing well.

Now Accepting Dealers in the Following States

  • Alabama
  • Arizona
  • California
  • Florida
  • Georgia
  • Missouri
  • Montana
  • Nevada
  • North Carolina
  • Oklahoma
  • Oregon
  • South Carolina
  • Tennessee
  • Texas
  • Virginia
  • Washington

What We Do

ThunderRoad is the premier, indirect lender in the Powersports industry with a focus on motorcycles and titled ATVs. Led by a qualified team, ThunderRoad is in contract with 450+ dealers across 28 states. We have been providing top-tier customer service, professional underwriting, and flexible financing solutions to our dealership partners and customers since 2014.

Thunder Road Financial


ThunderRoad never auto-accepts. We understand that each deal is unique, so we invest the time to make a personal relationship with each customer and dealer. Our intuitive credit application, and 24-72 hour funding time frame, keep the process quick and easy for dealers and customers alike. It's impossible to find a new classic, so ThunderRoad finances both new and used vehicles.

Thunder Road Financial

450 + Dealers Enrolled

28 Active States

55+ years of executive experience

Core Values



Great partnerships deserve great communication. With over 450 dealers, we make sure each ones' voice is heard.



A customer-first approach means a personal relationship with each and every one of our dealerships.



Our team is built on over 75 years of powersports financing knowledge to provide the best dealer experience in the industry.


ThunderRoad knows each deal is unique, so we have a skilled team of underwriters involved in every loan application. Our dedicated team is available at every step of the process to answer questions, provide explanations, and ensure complete satisfaction.

"They have been able to provide us with additional financial solutions for our customers that has allowed us to retain more business and increase our profit!"

- General Manager, LA Harley Davidson

With decades-long relationships with powersports dealers, Thunder Road has seen the importance of pursuing custom solutions for each of our dealers. Every situation is unique, and we understand that. That's why we'll continuously work with you to always find the best financing option.

Thunder Road Financial

Our Team

Donal Hummer, Jr. President and CEO

In 2014 Donal put together a group of like-minded investors and dedicated employees and launched ThunderRoad Financial, LLC. He serves as the President and CEO. ThunderRoad Financial is a premier powersports financial services company that fills the void between captive finance companies and large financial institutions. Providing the powersports dealers with competitive financing, ancillary products, along with exemplary service and experienced, knowledgeable staff, that is second to none.

In 2017 he was elected Chairman of the Powersports Finance Board of Advisors.

Kristi Mercier Chief Operations Officer

In her role as Chief Operations Officer for ThunderRoad Financial, Kristi Mercier prides herself on driving results through collaboration, partnerships, and relationships. With an enthusiastic and genuinely friendly attitude, Kristi radiates a sincere passion for delivering value and benefits to OEMs, dealers, applicants, and fellow co-workers.

In 2018 she joined the Powersports Finance Board of Advisors.